Guides
Loyalty program guides
Practical, no-fluff guides for cafés, barbers, salons and studios running a stamp card.
- How to start a coffee shop loyalty programA practical, step-by-step guide to starting a coffee shop loyalty program: choosing a reward, setting the stamp goal, launching at the counter and measuring results.
- How many stamps should a loyalty card have?How to choose the stamp goal for a loyalty card, using your margins and two well-known studies on goal-gradient and endowed progress effects.
- How Apple Wallet and Google Wallet loyalty passes updateHow Apple Wallet and Google Wallet loyalty cards update after a stamp: push updates, pass web services, lock-screen messages and nearby passes, explained simply.
- Paper vs digital stamp cards: the real costsWhat paper loyalty cards really cost once you count lost cards, fake stamps and missed repeat visits, and how to work out whether a digital stamp card pays for itself.